September 25, 2025

With Flor McCarthy, Council of the Law Society of Ireland & author of award winning “Marketing for Solicitors”

Despite the enormous opportunities that the internet provides to reach out to existing and potential customers, professional service providers face three major obstacles to promoting their services online. These obstacles come from inside and outside.

The General Data Protection Regulation (GDPR) comes into effect on 25th May. What is it and why does it matter to you, your website and online marketing? A detailed discussion and resource links follow, but first a quick guide to what you need to do.

SSL certificates (Secure Sockets Layer) are now a must have for business websites.

The annual Reuters and University of Oxford analysis of digital news consumption worldwide is out. For Ireland (91% are now online) the trend is towards online news sources with most print newspapers recording a decline in sales of 6% or more.

The rise of the internet has mirrored the rise of the telephone 100 years ago. This technological breakthrough has completely changed the world of communication and how we do business.

Some businesses are reluctant to commit to the expense of https.  The SSL cert is a new annual charge on being online, and the process of converting a website to https involves technical skills and server access that most will have to pay somebody to do for them.  But the tide has turned in favour of security in several ways.

Bantry Chamber present a seminar at the Maritime Hotel Bantry at 2.00 on Wednesday 24th October.

This month We ran an online marketing seminar at the Ludgate Hub, Skibbereen about blogging – the most effective, least costly, yet least practiced of the promotion tools for your online outreach or marketing.

This is a hands on workshop for the not for profit sector to learn to use Facebook’s various tools (organic and paid) to reach customers, create awareness and bring traffic to your website.