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Improve Your Online Presence

Bantry Chamber present a seminar at the Maritime Hotel Bantry at 2.00 on Wednesday 24th October. Most local businesses are still in the 85% who have yet to take advantage of the marketing opportunities that the internet offers.   Those businesses will receive about a quarter of the inquiries that digitally savvy businesses do. Learn the […]

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Why your business website must have SSL and https:

Some businesses are reluctant to commit to the expense of https.  The SSL cert is a new annual charge on being online, and the process of converting a website to https involves technical skills and server access that most will have to pay somebody to do for them.  But the tide has turned in favour […]

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Irish Online News Trends 2018

Online news takes over from print The annual Reuters and University of Oxford analysis of digital news consumption worldwide is out.  For Ireland (91% are now online) the trend is towards online news sources with most print newspapers recording a decline in sales of 6% or more.  Over 80% are turning to social media and online […]

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Why have an SSL Certificate?

SSL certificates (Secure Sockets Layer) are now a must have for business websites. Here are seven reasons why. An SSL certificate will give credibility and reassurance to visitors to your website. Browsers (Chrome, Firefox, Safari etc)  will mark the site as safe to visit and transact with (as opposed to being marked unsafe). SSL certificates […]

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GDPR & Online Marketing

The General Data Protection Regulation (GDPR) comes into effect on 25th May.  What is it and why does it matter to you, your website and online marketing? A detailed discussion and resource links follow, but first a quick guide to what you need to do. NB this information is intended to be helpful but does […]

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Promoting Professional Services

Despite the enormous opportunities that the internet provides to reach out to existing and potential customers, professional service providers face three major obstacles to promoting their services online. These obstacles come from inside and outside. Professional restrictions The outside problem is that many professional bodies in Ireland restrict how their members can promote themselves. This […]

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DIGITAL DOJO: Online Marketing for Professionals

With Flor McCarthy, Council of the Law Society of Ireland & author of award winning “Marketing for Solicitors” Follow the link here to book. No cost but booking essential A free seminar for professional service providers, including solicitors, doctors, accountants, architects, therapists, financial and other advisors, consultants and practitioners. What is it about? Making the […]

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The ‘truth’ about branding

Branding is a great way to quickly convey the quality and lifestyle relevance of our services or product, but what if it goes astray? What if the branding parts company with the ‘truth’ of the brand. Here are three moral tales.   Would a chicken by any other name….? The recent scandal of repackaged chickens […]

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6 great things Google Analytics can do for you

A website without visitors is like a book without readers. You want visitors not just to look at the cover but to read the whole book. Your website needs to attract the right kind of visitors and keep them reading. Google Analytics can help you do that. How? 1.Who is coming in the door? Google […]