Online news takes over from print The annual Reuters and University of Oxford analysis of digital news consumption worldwide is out. For Ireland (91% are now online) the trend is towards online news sources with most print newspapers recording a decline in sales of 6% or more. Over 80% are turning to social media and online […]
SSL certificates (Secure Sockets Layer) are now a must have for business websites. Here are seven reasons why. An SSL certificate will give credibility and reassurance to visitors to your website. Browsers (Chrome, Firefox, Safari etc) will mark the site as safe to visit and transact with (as opposed to being marked unsafe). SSL certificates […]
The General Data Protection Regulation (GDPR) comes into effect on 25th May. What is it and why does it matter to you, your website and online marketing? A detailed discussion and resource links follow, but first a quick guide to what you need to do. NB this information is intended to be helpful but does […]
Despite the enormous opportunities that the internet provides to reach out to existing and potential customers, professional service providers face three major obstacles to promoting their services online. These obstacles come from inside and outside. Professional restrictions The outside problem is that many professional bodies in Ireland restrict how their members can promote themselves. This […]
With Flor McCarthy, Council of the Law Society of Ireland & author of award winning “Marketing for Solicitors” Follow the link here to book. No cost but booking essential A free seminar for professional service providers, including solicitors, doctors, accountants, architects, therapists, financial and other advisors, consultants and practitioners. What is it about? Making the […]
Branding is a great way to quickly convey the quality and lifestyle relevance of our services or product, but what if it goes astray? What if the branding parts company with the ‘truth’ of the brand. Here are three moral tales. Would a chicken by any other name….? The recent scandal of repackaged chickens […]
A website without visitors is like a book without readers. You want visitors not just to look at the cover but to read the whole book. Your website needs to attract the right kind of visitors and keep them reading. Google Analytics can help you do that. How? 1.Who is coming in the door? Google […]
Harnessing the power of the internet. An essential guide for accommodation providers in West Cork. A workshop for all Bed & Breakfasts, Guest Houses, Hotels & Tourist Attractions. What you will learn To promote your accommodation and sell bed-nights using the internet Opportunities What can the internet do for tourism in West Cork? How to promote […]
The winner of the 2016/17 free website competition has been chosen! Many thanks to the dozens of individuals, traders and companies who entered, to the Skibbereen and Clonakilty Chambers of Commerce for promoting it to their members, and to the Ludgate Hub for hosting our competition stall at National Digital Week. We will be writing […]
