The ‘truth’ about branding

Branding is a great way to quickly convey the quality and lifestyle relevance of our services or product, but what if it goes astray? What if the branding parts company with the ‘truth’ of the brand. Here are three moral tales.   Would a chicken by any other name….? The recent scandal of repackaged chickens […]


6 great things Google Analytics can do for you

A website without visitors is like a book without readers. You want visitors not just to look at the cover but to read the whole book. Your website needs to attract the right kind of visitors and keep them reading. Google Analytics can help you do that. How? 1.Who is coming in the door? Google […]

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Harness the Internet: workshop

Harnessing the power of the internet.  An essential guide for accommodation providers in West Cork. A workshop for all Bed & Breakfasts, Guest Houses, Hotels & Tourist Attractions. What you will learn To promote your accommodation and sell bed-nights using the internet Opportunities What can the internet do for tourism in West Cork? How to promote […]

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Competition Winners

The winner of the 2016/17 free website competition has been chosen!  Many thanks to the dozens of individuals, traders and companies who entered, to the Skibbereen and Clonakilty Chambers of Commerce for promoting it to their members, and to the Ludgate Hub for hosting our competition stall at National Digital Week. We will be writing […]

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Cyber Safety

GCHQ have issued a report below which explores the range of cyber attacks, likely victims and preventative measures.  They have found that over 80% of businesses have experienced some kind of attack, via email, website or internet. Compromised websites can be used to send out spam or send traffic to competitor businesses.   In the short […]


How do I choose a good web designer?

We choose most services without a lot of thought.  We hire a taxi driver or a window cleaner without feeling the need to interview them first, and many specialist practitioners are chosen for us like an airline pilot or a surgeon.  It’s not that we don’t mind about the quality of service they provide, we just assume that it […]

Going Digital – In West Cork for West Cork

National Digital Week 2016, running in Skibbereen from 10th to 12th November, is fast approaching. Senior movers and shakers in the world of technology are scheduled to attend, but National Digital Week, and the Ludgate Digital Hub itself, is not just about major tech companies and big business. In fact, its main purpose is quite […]

Why should I promote my business online?

Firstly, that’s where your customers are.  Checking out goods and services on the internet is now the norm for the majority of consumers.  65% of people search online before making any purchase, 70% are regularly engaged in social media and 76% use email.   And now that facebook pages are no longer a viable business tool, a website is the only […]