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Promoting Professional Services

Despite the enormous opportunities that the internet provides to reach out to existing and potential customers, professional service providers face three major obstacles to promoting their services online. These obstacles come from inside and outside. Professional restrictions The outside problem is that many professional bodies in Ireland restrict how their members can promote themselves. This […]

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DIGITAL DOJO: Online Marketing for Professionals

With Flor McCarthy, Council of the Law Society of Ireland & author of award winning “Marketing for Solicitors” Follow the link here to book. No cost but booking essential A free seminar for professional service providers, including solicitors, doctors, accountants, architects, therapists, financial and other advisors, consultants and practitioners. What is it about? Making the […]

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The ‘truth’ about branding

Branding is a great way to quickly convey the quality and lifestyle relevance of our services or product, but what if it goes astray? What if the branding parts company with the ‘truth’ of the brand. Here are three moral tales.   Would a chicken by any other name….? The recent scandal of repackaged chickens […]

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6 great things Google Analytics can do for you

A website without visitors is like a book without readers. You want visitors not just to look at the cover but to read the whole book. Your website needs to attract the right kind of visitors and keep them reading. Google Analytics can help you do that. How? 1.Who is coming in the door? Google […]

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Harness the Internet: workshop

Harnessing the power of the internet.  An essential guide for accommodation providers in West Cork. A workshop for all Bed & Breakfasts, Guest Houses, Hotels & Tourist Attractions. What you will learn To promote your accommodation and sell bed-nights using the internet Opportunities What can the internet do for tourism in West Cork? How to promote […]

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Competition Winners

The winner of the 2016/17 free website competition has been chosen!  Many thanks to the dozens of individuals, traders and companies who entered, to the Skibbereen and Clonakilty Chambers of Commerce for promoting it to their members, and to the Ludgate Hub for hosting our competition stall at National Digital Week. We will be writing […]

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Cyber Safety

GCHQ have issued a report below which explores the range of cyber attacks, likely victims and preventative measures.  They have found that over 80% of businesses have experienced some kind of attack, via email, website or internet. Compromised websites can be used to send out spam or send traffic to competitor businesses.   In the short […]

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How do I choose a good web designer?

We choose most services without a lot of thought.  We hire a taxi driver or a window cleaner without feeling the need to interview them first, and many specialist practitioners are chosen for us like an airline pilot or a surgeon.  It’s not that we don’t mind about the quality of service they provide, we just assume that it […]