Why should I promote my business online?

Firstly, that’s where your customers are.  Checking out goods and services on the internet is now the norm for the majority of consumers.  65% of people search online before making any purchase, 70% are regularly engaged in social media and 76% use email.   And now that facebook pages are no longer a viable business tool, a website is the only […]

What makes a great website?

This year I am privileged to be on the panel of judges for the Realex Web Awards 2015.  So in looking at these marvelous shortlisted Irish made websites the obvious question comes up – what is a good website? In the early days of web-mania the fact that you could make all singing and dancing websites meant that you […]

Search Engine Optimisation and Social Media

Social Media and Search Engine Optimisation There are so many millions of websites now that getting noticed is not easy. You will need to know the basics of search engines optimisation and how to use using social media like twitter and facebook and reddit if you really want to attract visitors to your website. SEO […]

How to make your own free website

There are many free website building tools, templates, hosts, and domains out there to start a website for free. So why don’t you?  They have their quirks and limitations, but most are excellent. Here is a quick guide to some of the best, reviewed and linked for you to try.  Read on. Where to start? […]

Top ten tips for getting visitors to your website

Search Engine Optimisation needs to be taken seriously if you want to bring a wider audience to your website.  There are three main areas to concentrate on – making your website visible to search engines, making your content attractive to your readers and circulating news of your posts far and wide.  There is overlap, but […]

Top ten tips to make your website content interesting

Whether you have a point to make, information to give or a new poem, you will presumably prefer to be read, so how? Nobody wants to read what is uninteresting or unoriginal or irrelevant- especially when there is plenty of competing material out there.  Whatever your subject, aim to be interesting, relevant and original. Here […]

Top Ten Tips for Using Twitter

Social media can bring traffic to your website.  Facebook connects you with people you already know, and a few of their friends – LinkedIn is great for building a network of like-minded professionals, but twitter can quickly reach the parts other social media can’t. It has an undeserved reputation for trivia. Used well it is […]

Restrictions of Responsive Web Design

With over 65% of searches now started on phones rather than desktops, websites need a format compatible with the smaller screen. Mobile versions usually feature a thumb-friendly drop-down menu and no sidebars so that the essential text takes centre stage. “Responsive” websites – available on content management systems such as blogger, but particularly promoted by […]

Getting Ireland Online

Current trends indicate that “the digital part of Ireland’s economy is growing at 16% per year, more than 10 times the growth rate of the rest of the economy”. The National Digital Strategy also found that while: ” Irish consumers spent c€3.7 billion online in 2012 at least 30,000 small Irish businesses do not trade online. For […]